Sunday, August 2, 2009

Take back the beep!

Mobile phone company pre-recorded intros have bugged me for more 6 or 7 years. So I got fairly excited when I saw David Pogue's "Take Back the Beep" campaign start this week. Evidently he's had enough, too, of the 15-second blather that callers hear when they reach someone's mobile phone voicemail. You all know them. Those silly instructions about things you have no desire to do that stand in the way of what you want to do: leave a message.

So, Pogue has started a campaign to make those instructions optional and off by default. They waste time and money. I couldn't agree more! I'll enjoy watching, and helping, this develop for several reasons:

1) I hate this underhanded way of sucking more money out of customers. When will companies finally get that we will pay for good service? We hate paying for crap like this.

2) Much of the publicity for this is happening on Twitter. As with Facebook's TOU debacles, it is very interesting to see how the potential power of online social networks can make a difference.

3) I just love a good ol' public call on the carpet.

4) It's just the right thing to do.

So, see Pogue's articles above and here. You can take part, too. Write a quick note using the links and guidelines in the second article. Help bring a smidge more sanity to our increasingly mobile lives.