Doing the Right Thing - Beyond Ethics in Design

I have just read the legendary Henry Dreyfuss’s Designing for People and am enjoying having my eyes opened further in so many ways. It’s really amazing that of the struggles we have in design, so many were already encountered and thought about and we’ve just managed to ignore resources like this until recently. At least on a broad scale. But maybe that’s another post. One of the things impacting me greatly right now is the professional ethic Dreyfuss recounts working by, including flatly refusing work.

I also recently watched Changeling and was equally struck by the fantastic amount and depth of corruption and disrespect for people displayed by the Los Angeles police department of the time. (Historical accounts of the same events appear to indicate that the movie did not exaggerate much.) I imagine a persistent and unchecked growth throughout the organization that perhaps could have been halted early by clear-sighted and disciplined intervention.

Thirdly, I came across this post from last year on UXmatters regarding the issue of whether our customers trust us and how little we directly address that question. Think about that. Do we even stop to think about whether the people at the company paying us trust us? Think about the ramifications of both “no” and “yes”.

These things, along with some of the causes of our economic crisis, caused me to think about how we as people and designers do or don’t keep ourselves on the straight and narrow and thoughtfully demonstrate our trustworthiness. And while I could discuss oaths and codes of ethics used in other disciplines, I really am wondering what we designers can and will do in this regard. Certainly we care very much about this, right? Our focus is to produce effective experiences that benefit both organization and individual. Yet there are, of course, opportunities for a designer to act unethically or even criminally, whether by fraud, negligence, incompetence, or harm. I doubt much of that happens now, but there is sure to be greater opportunity for temptation as our profession grows beyond a relative handful of idealistic practitioners.

As a loose, non-regulated community made up of individuals and small groups, can we prevent succumbing to temptation? If so, how? Dreyfuss had his rule of “inside out” design and a high ethical standard, but he evidently self-enforced both. We have our mission statements, peer reviews, etc., but these are generally quality-oriented and some things are only part of processes. AIGA has had some discussion of the topic, but even there it is acknowledged that “just having…a statement that we may agree with is not enough.”

How do we prevent ethics problems before they need to be detected and acted on, especially when we don’t even have enforcement ability? Lawyers can be sanctioned and disbarred, but not only is the design community unlikely to be desirous of or successful at finding a similar construct, I’m asking my questions in hope that we can go beyond that and find something more far-reaching, immediate, and preventative. Some means of openness embedded in all design processes that keep us in line and from taking the easy way out.

The times we are in tell us clearly that the best and brightest can be blinded by and blind to their own selfishness. And that this selfishness and self-centeredness hurts us all, including many who have no power in the hurtful situations. How can we prevent the worst in our designer selves? Not in shackling, designers-are-five-year-olds ways, but with mechanisms that make us go beyond just doing it for the money. I think there are multiple facets to the sense of doing the right thing in design and engendering the trust of our customers, such as:
- Committing to a standard of excellence in our service and product.
- Advocating for the best blend of designs that are good for people and business.
- Lobbying for the right technologies to be used.
- Being willing to draw lines when high standards cannot be met.

Is this possible? What are other considerations, other components? Can we find or create such mechanisms beyond merely agreeing to a code of ethics?

What will we do as a community to make sure we do the right thing?

I have ideas, but I’d like to hear from you while I work on them.

Designing for Success - A New Start (again)

This week I stepped out of the airplane again, into the rushing wind hurtling towards earth - beauty, thrill, opportunity, independence, and complete dependence. After three years working with great people on cool stuff, I’ve decided to play on the bigger field, becoming my own boss again, and have left SpeechCycle. I love design and helping people with design and design strategy and I want to do that for a larger group of customers across a larger set of domains.

Of course, this seems like a crazy time to jump when people are losing jobs and homes and all, but I was really inspired by some of the people I met at the IxDA conference and the itch has gotten worse. In addition, I've been shown several times recently that some of the most successful companies of this century and last were started during downturns. And even more specifically, one of the most successful designers in American history, Henry Dreyfuss, started his practice in 1929. As he put it,

“When business reached bottom, companies began to undercut each other. At the same time, alert manufacturers came to the realization that the answer to their problem lay in making their product work better, more convenient to the consumer, and better-looking.”

I believe right now there are significant opportunities for companies to make the same sort of investments that improve the customer experience and the bottom line at the same time.

I can help make you successful and profitable by making your customers enjoy your services and products more.

I am offering design services in the areas of voice, mobile, and web/desktop applications. Specifically, I can help with design strategy, requirements, prototyping, and of course complete designs and documentation for them.

In addition, for companies looking at how their speech application is performing or thinking about starting a speech recognition project, I can help navigate the waters of performance evaluation and improvement as well as knowing whether a speech IVR vendor is providing the right solution.

To get started, I will consult and contract under design out loud. At some point, there will be a separate web site for that. For now, you can read about my abilities and background on my CV/résumé site, www.phillipwhunter.com.

I look forward to getting to know many more of you. And of course, I welcome the chance to contribute to projects you are involved in or can recommend me to. Please get in touch via phillip (at) phillipwhunter (dot) com.

As always, your comments are welcomed.

IxDA'09 To Go: 60-ish days out, what’s sticking?

I never really got around to posting my final review thoughts of IxDA09, but now that it’s been about 2 months since, I thought maybe I’d share some things that have stuck with me. (If you want to see conference reviews, mine here, others here).

A) I still have a lot of gratitude to have found so many like-minded (design- and other-wise) individuals. It helped me know I am on the right path and to be stronger in the fight that still goes on for good design. It also lit a flame, still burning, to help build the design community further (labels be damned). I also really enjoyed meeting the "names" in our field.

2) Being there solidified the quest I’ve been on to learn more about other areas of experience design. I’ve even thought about going for an advanced degree, which I swore I’d never do. It also helped to know that others also feel like they are constantly learning in this field, even if I think they must be light years beyond me. There is just too much happening too fast for it to matter what you've mastered today. Cover your basics, such as empathy and willingness to experiment, then buckle-in and get ready for the ride.

Blue) Regarding the fight for good design, the conference made me more passionate about calling out bad design when I encounter it. If you’ve read other posts here, you’ve seen that. Added to what I was already thinking about, speakers covered designing for sustainability and behavior change and design-focused business leadership. All things we need to have informing our approaches, decisions, paths, and conversations with clients.

Delta) It was really exciting to hear and see emerging design tools and interaction mediums. NUI & gestural interfaces, mobile, MS Surface, Axure, Catalyst (someday soon we hope), etc., along with continuing extensions of browser-type experiences with Silverlight and Flex. I am very much a n00b with much of it, but as I wrote above, I’m learning as fast as I can.

Things are starting to happen with IxDA-DFW (again), so I look forward to some company in keeping these takeaways alive and well. Please reach out to me if you want to connect on these kinds of topics or hear more about them. Comment or find me on Twitter over there ==>.

IxDA Workshops – Stretching the Brain Muscles

All right. I will make this happen and get my rememories of IxDA'09 up here. Bronchitis still hanging on, but I am determined. Here goes.

Thursday, the 5th, held the first of three workshops I had signed up to attend. First up was a Design Studio led by Jeanine Harriman & Liya Zheng from LiquidNet. Not only did they make me envious of their design-focused environment, they led me through the first real studio exercises outside of voice design that I’d ever participated in. I loved every second. Yes, the anxiety about being new to this world was there, but I dove in figuring that the faster I displayed my ignorance the quicker I would get helped to see the right track. However, I quickly discovered that I had a place here, that my ideas wove easily with those of others. Guided by Jeanine and Liya, we worked through three exercises that moved us along a design path from a narrowly focused interaction design of a new way to engage online clothes buyers to a service design for a clothing retailer seeking to create positive relationships with customers, society in general, and the environment 30 years in the future. In this one session, we discussed online avatars, self-cleaning, disease-resistant clothing, and everything in between. Design-wise we produced storyboards, strategy documents, and a service map. It was fantastic, especially getting to know and working with Brian, Dante, and Adler. I left the session incredibly energized and looking forward to everything else so very happy to be there.




My scritch-a-scratch sketching.

After finding some lunch and chatting with my sweetie, I settled in for a very crowded session covering Adobe’s CS4. This quickly went over my head since I have only dabbled a bit in Photoshop and Dreamweaver over the past few years and know next to nothing about Fireworks, Flash, and the rest. However, the presenter was doing a great job showing off the power of the tools in the suite and, if I ever have the need and chance, I look forward to learning more. I left this session early and decided to catch up on email and some reading.

That evening the conference held a pubcrawl. We managed to make through about 4 spots around Gastown before I called it a night. I met a number of great people such as Daniel N., Jack M., and DeniseP. talking kids, home automation, martinis, work environments and design, of course. It was also my first chance to say “Hi” to some NYC area designers (Dave M. and MJ) I met when I spoke at the IxDA meeting last March at IconNicholson.



Friday morning’s workshop subject was the thing that’s all the rage these days, touch-screen and gestural interactions. Bill Derouchey from Ziba and Dan Saffer from Kicker led. I was extra-psyched to see Dan since I had recently read his first book (which I in turn passed on to a nephew thinking about interaction design as a career. Hey Matt!). I had high hopes for this session. They were more than fulfilled. The two of them gave us a 45 minute or so overview of what types of touch and gesture-based interfaces exist so far, technologies underlying them, and special design considerations they have, including problems, tips, and tricks. Funny that fingerprints can cause problems! They also covered how sensors, such as the iPhone accelerometer, are the secret sauce that really help touch and gesture be effective.



Displaying Dan

Then time to work! The two main exercises had us creating a 6x6 interactive area for a record store to bring customers back into the shops and re-engage the store-based buying experience while incorporating the alluring qualities of today’s digital interfaces. Using touch and gestures, of course. Awesome! And the, er, kicker was that we had to produce paper prototypes that would be interacted with unguided by a member of another group. A rapid design session followed by instant user feedback. Instant adrenalin! Each of the five tables had about 8 people, which was a little much for every single person to contribute ideas constantly, but we settled into a pattern of taking turns and notes and making things. We created a 5 seat table that allowed simulated record bin browsing, looking at covers and jackets, listening, sharing with others at the table, a shopping bag, and a means of checkout.





Shaun M. draws really well!

We were the slowest about creating our materials, but we ended up being the last group to present, so we snuck in some extra work while listening to the others. There was an amazing range of ideas and I must have said “I wish I’d thought of that!” about a dozen times, but as our turn came up I felt really pumped about our approach. I had suggested that we say next to nothing to our test participant after seeing that other groups got very hands on about walking through theirs. I felt that would be the strongest test, just seeing what would happen. That was a great idea because the woman sat down at our “Turntable” and began verbally and manually working through the prototype. As she said and did different steps, we would put different artifacts or simulated screen changes in front of her. And it worked really well! The biggest thing we learned was kind of a “doh!” moment, when it was pointed out that she just slapped her forearms down on our touch-screen, which would have probably caused all kinds of weirdness. Lesson learned, but quickly and cheaply, if this were a real project. After a bit of summary, we wrapped up with homework: take an everyday mechanical object around us and redesign it using touch and gesture. Look for that here in the future.

This workshop just added to my joy at being at the conference. I felt like I was compressing tons of learning into a little time and really finding myself as a designer among all these others who have so much more experience in these area. It was great to feel like I could swim right alongside them.

Next, the conference proper. Hopefully this bronchitis won’t cause another slow down in posting the rest.

-pnl

Finally: IxDA 2009 – Vancouver, BC, Canada, in five parts

Arrival

The Interaction Design Association is a young professional organization that just put on its second annual conference. I missed the first in 2008, held in Savannah, GA. I had wished to attend that one and heard good things about it. As 2008 closed, I wanted very much to go in 2009 but was uncertain given the economic climate and tightening finances at my current employer. However, positive thinking prevailed and I landed in Vancouver on Wednesday, February 4^th full of anticipation and apprehension.

Why apprehensive? I felt like the new kid starting school in the middle of the year as well as a bit of an interloper. All of these people probably knew each other well and I had only met a few briefly. Plus, so many of them have degrees in a field barely ten years old! I felt unknown and unqualified to be attending. Also imposing was that my area of focus in interaction design has been speech recognition, little known and less understood. I have done some web and desktop app design, but nothing on the scale of many of the attendees. I was actually going to be around people responsible for design thought and work that I had admired for years. For me, it was a bit like being a guitar player (oh, actually I am) and getting to meet someone like Eric Johnson. But I knew virtually none of them would be able to relate to my daily craft. Nonetheless, I was determined not to be a wallflower and so to meet as many people as I could, find out more about them, and hopefully, make some sort of decent impression. Most of all, I hoped to really stretch my brain into design areas I have only dabbled in or read about, especially mobile and service.

Things started well right after arrival. An uneventful flight and border crossing led to sitting on a bus with three guys from Chicago’s Manifest Digital, Jim, Kevin, and Jason. They were there as sponsors and participants. We briefly traded details of who and where and then concentrated on finding our hotel. I would meet up with them again later, to my gain in more ways than one.

The afternoon weather was fantastic and I was able to walk around bit taking photos and had a bite to eat at Steamworks, a brewpub in Gastown. Their Coal Porter brew was the best micro I’ve had in a long time. After that, I headed to the room (by the way, I found the Four Seasons to be very comfortable and I had a great view) early due to no energy and wanting to be ready to learn in the morning. I followed a few arrivals via twitter and settled in.

Next, Day 1.

Busy week, strong links

So, I haven't had enough time to fully pull together my own thoughts about IxDA '09, but go here for what others have had to say:

Lots o'links Courtesy of SemanticWill

Also, a couple of cool other tidbits:

Why Interaction Design Matters

Becoming a Customer Experience-Driven Business

Fight the good fight. Every moment. Every Day.

-pnl

Back from Vancouver - IxDA'09

Just got back. Really tired but so happy to have gone. This view greeted me on the last day of the conference.

I'll post more links and thoughts during the week.

Good design 2009.

-pnl

IxDA09 in Vancouver

On day 3 of the IxDA conference and have loved every minute. Tweeting (@designoutloud) like a madman (at least to me). John Thackara, Rob Fabricant, Dan Saffer have enlightened and inspired. But really so much good stuff. This is a big deal.

More pics.

Making 2009 the Year of Good Design.

-pnl

Time for IxDA 2009!

I'm very excited to have the chance to attend the second IxDA conference, taking place in beautiful Vancouver, BC. I hope to have many wonderful things to pass along when I get back next week.

Meanwhile, if you read this, give me a comment or two! And tell your friends and acquaintances!

-pnl

It's time for a movement!

Being a designer who uses verbal language, I, and many of my colleagues, pay attention to Language Log, a blog by various language academics and other professionals in the field. James pointed out this post, which came out the same day as my previous post here.

Coincidence? Yeeesss, but for all the right reasons. This is bad, people. We have to fix things before more people get more hurt and more stressed.

Persistent bad design is immoral.

-pnl